Monet McMichael: From Nursing Student to a Millionaire Influencer Icon

Monet McMichael is an internet personality and one of the most relatable influencers of her generation. She has influenced millions, and yes, millions of young women around the world, including myself. Known for her lifestyle, beauty, and GRWM content, Monet has built a strong following on TikTok, YouTube, and IG, where her authenticity continues to inspire.

Her Rise to Fame

Monet originally started as a nursing student living with her mom. While pursuing her degree, she began documenting her daily life and posting about her journey. What set her apart early on was her consistency and transparency. She would even share videos explaining how to balance school and social media (watch here).

Her content quickly resonated with audiences because she was not one of those “fake influencers” pushing endless sponsored ads. Instead, Monet came across as genuine, grounded, and approachable. She drew people in with her personality while protecting her private life and setting healthy boundaries in the often harsh world of social media.

Content That Connects

• TikTok: Monet built her initial audience through short-form beauty tutorials, lifestyle vlogs, and relatable everyday content.

• YouTube: She later expanded to longer videos, including vlogs, Q&As, and lifestyle storytelling.

• Content Themes: Makeup and skincare routines, product reviews, GRWM videos, fashion, relationships, wellness, and personal reflections.

Brand Collaborations & Recognition

Her impact has caught the attention of some of the biggest brands in beauty and fashion, including Fenty Beauty and Sephora. She’s been invited to brand trips, influencer campaigns, and other high-profile opportunities thanks to her high engagement rates.

Monet has also been recognized as part of the new wave of “relatable influencers” (similar to Alix Earle’s rise). Her authenticity, humor, and inclusivity have helped her carve a unique space in the influencer industry.

From Student to Millionaire

Monet’s journey has been so remarkable that she was featured in Forbes, highlighting how she went from a nursing student to a $4 million content creator (watch here). She not only graduated with her degree but also built a thriving career at a young age, turning what began as a hobby into a business empire. Beyond content creation, she’s expanded her influence into business, launching her own perfume and sunglasses line, further proving that she’s more than just an influencer; She's an entrepreneur.

Why She Inspires Me

I remember calling my best friend to gush about how much I loved watching Monet’s videos. Seeing her document her success every day was incredibly motivating for me. Seeing her document her journey every day was so inspiring and motivating for me. Her content encouraged me to keep pushing forward, reminding me that, like Monet, one day I’ll find the right friends and the right career path. 

She is more than an influencer; she's a role model. For countless young girls, Monet is proof that you can follow your passions, stay true to yourself, and build the life you dream of.